The relevance of traditional retail banks to the millennial generation consumer

The relevance of traditional retail banks to the millennial generation consumer

This research project explored the relevance of traditional retail banks to millennial consumers and the possible drivers of this relevance. Given the change in values and expectations of the millennial generation as well as the emergence of new disruptive entrants into the banking industry, banks...

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Bibliographic Details
Main Author: Rossouw, Adrienne
Other Authors: Mazinter, Luisa
Language:en
Published: University of Pretoria 2016
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/52306
Rossouw, A 2015, The relevance of traditional retail banks to the millennial generation consumer, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52306>

Internet

http://hdl.handle.net/2263/52306
Rossouw, A 2015, The relevance of traditional retail banks to the millennial generation consumer, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52306>

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