The impact of gamification on employee engagement in advertising agencies in South Africa

The impact of gamification on employee engagement in advertising agencies in South Africa

Objective: This research project aimed to research the impact of gamification on employee engagement, using the context of advertising agencies in South Africa. Employee engagement is an increasingly important factor in workplace performance, and the use of gamification as a possible antecedent to...

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Bibliographic Details
Main Author: Rivers, Levon
Other Authors: Hime, Patsy
Language:en
Published: 2016
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/52304
Rivers, L 2016, The impact of gamification on employee engagement in advertising agencies in South Africa, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52304>

Internet

http://hdl.handle.net/2263/52304
Rivers, L 2016, The impact of gamification on employee engagement in advertising agencies in South Africa, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52304>

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