Building premium commodity brands : an exploratory study of New World fine wine
The research explored how the four marketing!mix!elements!namely!product,!price,!promotion!and! place,!can!be!used!to!position!premium!commodity!brands!in!such!a!way!that!it!stimulates!regional! competitiveness!and!business!growth!for!producers!and!marketers!operating!globally.!!The!study! specif...
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| Language: | en |
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University of Pretoria
2016
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| Online Access: | http://hdl.handle.net/2263/52303 Bezou, C 2015, Building premium commodity brands : an exploratory study of New World fine wine, MBA Mini-disseration, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52303> |