Getting people healthier : influencing gym behaviour through communication framing
The majority of the South African gym population don’t visit the gym enough to reap the health rewards. This is not only detrimental for the individual, but also the country as a whole as it impacts the economy. Numerous information driven interventions have been deployed in the hope of motivatin...
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Language: | en |
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2015
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Online Access: | http://hdl.handle.net/2263/50767 Raubenheimer, C 2015, Getting people healthier : influencing gym behaviour through communication framing, MPhil Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/50767> |