Body shape characteristics body cathexis and apparel fit preferences and problems of African and Caucasian women

Apparel firms base their sizing systems on a standard figure. The South African apparel industry adapted an old British sizing system that is not only foreign but is also out dated and inaccurate. Consumer populations consist of varied body shapes and sizes. Yet the South African industry like a maj...

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Bibliographic Details
Main Author: Makhanya, Bukisile P. 
Other Authors: De Klerk, Helena Maria
Language:en
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/2263/50669
Makhanya, BP 2015, Body shape characteristics body cathexis and apparel fit preferences and problems of African and Caucasian women, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/50669>