Considerations and implications of social media and the integration thereof in the sales and marketing process: a pharmaceutical perspective
The effective integration of social media into the sales and marketing process for pharmaceutical companies can be complex. The complexity is further increased by the regulatory limitations (Code of marketing practice) within the industry as well as other considerations. This research explores some...
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| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/2263/45237 Botha, H. (2014). Considerations and implications of social media and the integration thereof in the sales and marketing process: a pharmaceutical perspective (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818 |