Considerations and implications of social media and the integration thereof in the sales and marketing process: a pharmaceutical perspective

Considerations and implications of social media and the integration thereof in the sales and marketing process: a pharmaceutical perspective

The effective integration of social media into the sales and marketing process for pharmaceutical companies can be complex. The complexity is further increased by the regulatory limitations (Code of marketing practice) within the industry as well as other considerations. This research explores some...

Full description

Bibliographic Details
Main Author: Botha, Hannelie
Other Authors: Goldman, Michael
Language:en
Published: 2015
Subjects:
UCTD
Pharmaceutical industry
Social media
Sales promotion
Marketing
Qualitative research
Online Access:http://hdl.handle.net/2263/45237
Botha, H. (2014). Considerations and implications of social media and the integration thereof in the sales and marketing process: a pharmaceutical perspective (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818

Internet

http://hdl.handle.net/2263/45237
Botha, H. (2014). Considerations and implications of social media and the integration thereof in the sales and marketing process: a pharmaceutical perspective (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818

Similar Items