Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend.

Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend.

The effect of advertising efforts on sales is of significant interest for global brands. Recent developments in emerging markets such as South Africa have brought the concept of consumer purchase behaviour in generating sales, under review. New media schedules are required to transition emerging mar...

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Bibliographic Details
Main Author: Beck, Amy
Other Authors: Chipp, Kerry
Language:en
Published: 2015
Subjects:
UCTD
Branding (Marketing)
Retail trade
Marketing > South Africa
Quantitative research
Online Access:http://hdl.handle.net/2263/43983
Beck, A 2014, Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend., MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/43983>

Internet

http://hdl.handle.net/2263/43983
Beck, A 2014, Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend., MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/43983>

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