The conceptualisation of strategic communication management in a triple context environment

The creation of value in and for organisations and societies has become a major area of interest in the triple context environment of people, planet and profit. The role of communication in this process prompted this study, guided by the following fundamental research question: How can strategic...

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Bibliographic Details
Main Author: De Beer, Estelle
Other Authors: Rensburg, Ronel S.
Language:en
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/2263/43311
De Beer, E 2014, The conceptualisation of strategic communication management in a triple context environment, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/43311>