The relevance of relationship benefits when entering an emerging market : a study focussing on the East African Community
Business relationships have been studied as a driver for firm competitiveness through relationship marketing, but not as a strategic advantage when entering an economy. Prior research has identified several dimensions of market entry drivers from host country, home-location, sector-related as well a...
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2014
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| Online Access: | http://hdl.handle.net/2263/41984 Matolong, M 2013, The relevance of relationship benefits when entering an emerging market : a study focussing on the East African Community, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41984> |