Engaging with the engaged – Issues around the topic of customer engagement

Engaging with the engaged – Issues around the topic of customer engagement

This research project explores a number of issues related to the topic of Total Customer Engagement Value, specifically looking to ascertain whether encouraging engagement amongst consumers can be costly to a firm, whether Word of Mouth activity distributed through high engagement channels may be re...

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Bibliographic Details
Main Author: Harris, Daniel Arthur
Other Authors: Chipp, Kerry
Language:en
Published: 2014
Subjects:
UCTD
Customer relations
Relationship marketing
Marketing management
Online Access:http://hdl.handle.net/2263/41982
Harris, DA 2013, Engaging with the engaged – Issues around the topic of customer engagement, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41982>

Internet

http://hdl.handle.net/2263/41982
Harris, DA 2013, Engaging with the engaged – Issues around the topic of customer engagement, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41982>

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