The influence of brand incongruity on females’ perception of the properties of bi-national apparel products

The influence of brand incongruity on females’ perception of the properties of bi-national apparel products

This study investigated the influence of brand incongruity on females’ perception of the properties of bi-national apparel products. A survey was conducted across Tshwane, a major urban area in South Africa, to provide empirical evidence of female consumers’ reliance on brands in the context of an e...

Full description

Bibliographic Details
Main Author: Diedericks, Lizette
Other Authors: Retief, Ardina
Language:en
Published: University of Pretoria 2014
Subjects:
Apparel brands
Brands’ country of origin
Brands’ country of manufacture
Brands’ COO-effect
Status value of brands
Functional performance characteristics of apparel
Eco friendly attributes of apparel
UCTD
Online Access:http://hdl.handle.net/2263/41107
Diedericks, L 2013, The influence of brand incongruity on females’ perception of the properties of bi-national apparel products, MConsumer Science, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41107>

Internet

http://hdl.handle.net/2263/41107
Diedericks, L 2013, The influence of brand incongruity on females’ perception of the properties of bi-national apparel products, MConsumer Science, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41107>

Similar Items