An Investigation into buyer behaviour of craft retailers in South Africa

The SA government has identified the craft industry as a key focus area contributing to sustainable development, economic growth and employment opportunities. However the industry faces many challenges such as global competition and lack of resources. More importantly, craft producers in SA cannot a...

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Bibliographic Details
Main Author: Makhitha, K.M. (Khathutshelo Mercy)
Other Authors: Wiese, Melanie
Language:en
Published: University of Pretoria 2014
Subjects:
Online Access:http://hdl.handle.net/2263/40271
Makhitha, KM 2013, An Investigation into buyer behaviour of craft retailers in South Africa, PhD thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40271>