The role of multi-level customer relationship management in satisfaction and cross-selling in the South African business-banking sector
The financial meltdown that started in 2008 has had a severe influence on financial institutions worldwide. Financial sectors, and especially banks, were impacted severely due to bad debts that reached record highs. During this period, it became clear that banks will have to review their client-serv...
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| Language: | en |
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2013
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| Online Access: | http://hdl.handle.net/2263/32255 Wiese, P.B. 2013, The role of multi-level customer relationship management in satisfaction and cross-selling in the South African business-banking sector, PhD thesis, University of Pretoria, Pretoria, viewed yymmdd<http://hdl.handle.net/2263/32255> |