The role of multi-level customer relationship management in satisfaction and cross-selling in the South African business-banking sector

The role of multi-level customer relationship management in satisfaction and cross-selling in the South African business-banking sector

The financial meltdown that started in 2008 has had a severe influence on financial institutions worldwide. Financial sectors, and especially banks, were impacted severely due to bad debts that reached record highs. During this period, it became clear that banks will have to review their client-serv...

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Bibliographic Details
Main Author: Wiese, Petrus Benjamin
Other Authors: Jordaan, Yolanda
Language:en
Published: 2013
Subjects:
Financial sectors
South African business banks
Client-service strategies
UCTD
Online Access:http://hdl.handle.net/2263/32255
Wiese, P.B. 2013, The role of multi-level customer relationship management in satisfaction and cross-selling in the South African business-banking sector, PhD thesis, University of Pretoria, Pretoria, viewed yymmdd<http://hdl.handle.net/2263/32255>

Internet

http://hdl.handle.net/2263/32255
Wiese, P.B. 2013, The role of multi-level customer relationship management in satisfaction and cross-selling in the South African business-banking sector, PhD thesis, University of Pretoria, Pretoria, viewed yymmdd<http://hdl.handle.net/2263/32255>

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