Elements of internal marketing as predictors of employee satisfaction

Elements of internal marketing as predictors of employee satisfaction

Many factors can influence service quality, however the main determinant of customers’ perceptions of service quality is often their interaction with service staff (Zeithaml & Bitner, 2009:351), resulting in the importance of employees in service delivery. Internal marketing (IM) acknowledges th...

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Bibliographic Details
Main Author: Lubbe, Sarah May
Other Authors: Jordaan, Yolanda
Language:en
Published: University of Pretoria 2013
Subjects:
Employee satisfaction
Internal marketing (IM)
Service delivery
Enhancing external performance
UCTD
Online Access:http://hdl.handle.net/2263/31855
Lubbe, SM 2013, 'Elements of internal marketing as predictors of employee satisfaction', MCom dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/31855>

Internet

http://hdl.handle.net/2263/31855
Lubbe, SM 2013, 'Elements of internal marketing as predictors of employee satisfaction', MCom dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/31855>

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