Advertising agency diversity and multiculturalism in television commercials
Millions of people in South Africa watch television commercials on a daily basis. Advertising either shapes or reflects society. Either way, the relationship between diversity in advertising agencies and the diversity reflected in the work they produce is important in South Africa. This research is...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
University of Pretoria
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2263/30617 Lester, AJ 2012, Advertising agency diversity and multiculturalism in television commercials, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/30617 > http://upetd.up.ac.za/thesis/available/etd-02232013-122549/ |