Influence of young opinion leaders on older generation regarding mobile internet usage

Influence of young opinion leaders on older generation regarding mobile internet usage

Intergenerational influence is the transmission of information and beliefs from one family generation to the next. Intergenerational influence is at work whenever older generation seek advice from younger generation, or vice versa. The study investigated the influence of young opinion leaders on old...

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Bibliographic Details
Main Author: Gcaba, Sazi Sibusiso Nhlanhla
Other Authors: Goldman, Michael
Published: University of Pretoria 2013
Subjects:
UCTD
Mobile internet
Generation
Opinion leaders
Consumer socialisation
Intergenerational influence
Online Access:http://hdl.handle.net/2263/29634
Gcaba, SSN 2012, Influence of young opinion leaders on older generation regarding mobile internet usage, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/29634 >
http://upetd.up.ac.za/thesis/available/etd-02162013-163603/

Internet

http://hdl.handle.net/2263/29634
Gcaba, SSN 2012, Influence of young opinion leaders on older generation regarding mobile internet usage, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/29634 >
http://upetd.up.ac.za/thesis/available/etd-02162013-163603/

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