An evaluation of South African road safety promotion strategies with a selected social marketing model
This study was undertaken to evaluate, within the context of a selected Social Marketing Model, the strategies that South Africa has been using in the past 10 years in promoting Road Safety in the country. The underpinning aim of the study was to determine whether or not these strategies have been a...
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2013
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| Online Access: | http://hdl.handle.net/2263/28733 Thebe, EM 2011-10-17, An evaluation of South African road safety promotion strategies with a selected social marketing model, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/28733> http://upetd.up.ac.za/thesis/available/etd-10152011-151535/ |