An evaluation of South African road safety promotion strategies with a selected social marketing model

An evaluation of South African road safety promotion strategies with a selected social marketing model

This study was undertaken to evaluate, within the context of a selected Social Marketing Model, the strategies that South Africa has been using in the past 10 years in promoting Road Safety in the country. The underpinning aim of the study was to determine whether or not these strategies have been a...

Full description

Bibliographic Details
Main Author: Thebe, Eddie Mogalefi
Other Authors: Rensburg, Ronel S.
Published: 2013
Subjects:
Promotion strategies
Road safety
Social marketing model
Reduce road accidents
UCTD
Online Access:http://hdl.handle.net/2263/28733
Thebe, EM 2011-10-17, An evaluation of South African road safety promotion strategies with a selected social marketing model, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/28733>
http://upetd.up.ac.za/thesis/available/etd-10152011-151535/

Internet

http://hdl.handle.net/2263/28733
Thebe, EM 2011-10-17, An evaluation of South African road safety promotion strategies with a selected social marketing model, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/28733>
http://upetd.up.ac.za/thesis/available/etd-10152011-151535/

Similar Items