Critical marketing success factors for sustainable rural tourism routes : a KwaZulu-Natal stakeholder perspective
If tourism is to contribute to the reduction of poverty and create employment, tourists also need to be attracted to smaller towns and rural areas. Development of rural tourism routes are often supply-side driven and the role of marketing is not well understood. This study therefore explores the exp...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/28529 McLaren, L 2011, Critical marketing success factors for sustainable rural tourism routes : a KwaZulu-Natal stakeholder perspective, MPhil dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/28529> http://upetd.up.ac.za/thesis/available/etd-10072011-125747/ |
Internet
http://hdl.handle.net/2263/28529McLaren, L 2011, Critical marketing success factors for sustainable rural tourism routes : a KwaZulu-Natal stakeholder perspective, MPhil dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/28529>
http://upetd.up.ac.za/thesis/available/etd-10072011-125747/