Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience

Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience

Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale, and product packaging h...

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Bibliographic Details
Main Author: Variawa, Ebrahim
Other Authors: Chimhanzi, Jackie
Published: University of Pretoria 2013
Subjects:
UCTD
Consumer behaviour
Marketing
Packaging
Brand experience
Online Access:http://hdl.handle.net/2263/26572
Variawa, E 2010, Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26572 >
http://upetd.up.ac.za/thesis/available/etd-07232011-131708/

Internet

http://hdl.handle.net/2263/26572
Variawa, E 2010, Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26572 >
http://upetd.up.ac.za/thesis/available/etd-07232011-131708/

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