Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption

Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption

Mobile commerce (m-commerce) has created the opportunity to transact anywhere, anytime, transcending barriers of space and time. However, this freedom has been found to be intrusive in the lives of mobile users, acting counterproductively to trust building and exacerbating the reluctance to adopt m-...

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Bibliographic Details
Main Author: Moodley, Laven
Other Authors: Ms K Chipp
Published: 2013
Subjects:
UCTD
Pull
Location-based services
Trust
M-commerce
Push
Online Access:http://hdl.handle.net/2263/26524
Moodley, L 2011, Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26524 >
http://upetd.up.ac.za/thesis/available/etd-07212012-193815/

Internet

http://hdl.handle.net/2263/26524
Moodley, L 2011, Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26524 >
http://upetd.up.ac.za/thesis/available/etd-07212012-193815/

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