The impact of sponsorship announcements on share prices in South Africa
Much has been written, by academics, about the impact sponsorship announcements have on the share price performance of sponsoring firms. The objective of this study was to investigate if this phenomenon was true for JSE listed companies with particular focus on three announcement categories i.e. (i)...
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2013
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| Online Access: | http://hdl.handle.net/2263/26289 Kruger, TS 2011, The impact of sponsorship announcements on share prices in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26289 > F/12/4/678 http://upetd.up.ac.za/thesis/available/etd-07142012-193550/ |