The impact of sponsorship announcements on share prices in South Africa

The impact of sponsorship announcements on share prices in South Africa

Much has been written, by academics, about the impact sponsorship announcements have on the share price performance of sponsoring firms. The objective of this study was to investigate if this phenomenon was true for JSE listed companies with particular focus on three announcement categories i.e. (i)...

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Bibliographic Details
Main Author: Kruger, Thomas Stephanus
Other Authors: Goldman, Michael Maurice [
Published: 2013
Subjects:
UCTD
Efficient market hypothesis
Behavioural finance
Share price
Sponsorship
Efficient market hypothesis (emh)
Online Access:http://hdl.handle.net/2263/26289
Kruger, TS 2011, The impact of sponsorship announcements on share prices in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26289 > F/12/4/678
http://upetd.up.ac.za/thesis/available/etd-07142012-193550/

Internet

http://hdl.handle.net/2263/26289
Kruger, TS 2011, The impact of sponsorship announcements on share prices in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26289 > F/12/4/678
http://upetd.up.ac.za/thesis/available/etd-07142012-193550/

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