Building corporate reputation : a director’s perspective
Corporate reputation has evolved into a strategic and intangible corporate asset and accordingly directors, as custodians of corporate reputation, are tasked with building and managing corporate reputation as a source of competitive advantage. The purpose of this research is to ascertain the extent...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/25673 Reddiar, CA 2010, Building corporate reputation : a director’s perspective, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/25673 > http://upetd.up.ac.za/thesis/available/etd-06192011-135913/ |