Exploring the impact of message framing on sustainable consumption choices
This study is concerned with understanding the impact of message framing in influencing choice within the sustainable consumption domain. Over-consumption has been proven to be a main cause of environmental degradation, and a shift to sustainable consumption practices is needed. Yet research has fou...
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2013
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| Online Access: | http://hdl.handle.net/2263/25379 Naidoo, DK 2010, Exploring the impact of message framing on sustainable consumption choices, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/25379 > http://upetd.up.ac.za/thesis/available/etd-06092011-134705/ |