Customer equity as a firm’s valuation technique
Return on marketing investment has received attention for a long period of time. On the other hand, customers and the value that they bring to a company have enjoyed increased attention lately. Concepts like customer obsession, customer life time value, customer delight, customer equity and other to...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/24699 Mbokodo, O 2010, Customer equity as a firm’s valuation technique, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24699 > http://upetd.up.ac.za/thesis/available/etd-05152011-140602/ |