Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones

Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones

This study sought to understand factors driving repurchase intentions for consumer electronics (CE) hardware and in particular mobile phones. The outcome of the study was expected to be of interest in academia and practice because it develops upon existing literature and identifies actionable variab...

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Bibliographic Details
Main Author: Madevu, Hilton
Other Authors: Ms N Kleyn
Published: 2013
Subjects:
UCTD
Usability
Functionality
Cellphone
Mobile phone
Repurchase intent
Ease of use
Product features
Consumer electronics
Conspicuous consumption
Reliability
Product bundling
Online Access:http://hdl.handle.net/2263/24600
Madevu, H, 2010, Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24600 >
http://upetd.up.ac.za/thesis/available/etd-05122012-173726/

Internet

http://hdl.handle.net/2263/24600
Madevu, H, 2010, Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24600 >
http://upetd.up.ac.za/thesis/available/etd-05122012-173726/

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