An exploration of the decision-making processes and coping mechanisms of functionally illiterate South African consumers

An exploration of the decision-making processes and coping mechanisms of functionally illiterate South African consumers

Most research on the consumer decision-making process has been conducted on literate adults. More that 20% of the adult population in South Africa is classified as being functionally illiterate, lacking the numeric and language skills required to perform basic retail tasks. Research examining the ch...

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Bibliographic Details
Main Author: Mhlanga, Sisa
Other Authors: Kotze, Theunis Johannes
Published: University of Pretoria 2013
Subjects:
Illiterate South African consumers
Population
Consumers
South Africa
UCTD
Online Access:http://hdl.handle.net/2263/24504
Mhlanga, S 2010, An exploration of the decision-making processes and coping mechanisms of functionally illiterate South African consumers, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/24504>
http://upetd.up.ac.za/thesis/available/etd-05092011-154032/

Internet

http://hdl.handle.net/2263/24504
Mhlanga, S 2010, An exploration of the decision-making processes and coping mechanisms of functionally illiterate South African consumers, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/24504>
http://upetd.up.ac.za/thesis/available/etd-05092011-154032/

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