Constructing a sophistication index as a method of market segmentation of commercial farming businesses in South Africa
This study investigates the process of index construction as a means of measuring a hypothetical construct that can typically not be measured by a single question or item in a survey study and applying it as a method of market segmentation. The availability of incidental secondary data that were gat...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/24258 Van Zyl, HJD 2012, Constructing a sophistication index as a method of market segmentation of commercial farming businesses in South Africa, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/24258> http://upetd.up.ac.za/thesis/available/etd-04302013-082941/ |