Constructing a sophistication index as a method of market segmentation of commercial farming businesses in South Africa

Constructing a sophistication index as a method of market segmentation of commercial farming businesses in South Africa

This study investigates the process of index construction as a means of measuring a hypothetical construct that can typically not be measured by a single question or item in a survey study and applying it as a method of market segmentation. The availability of incidental secondary data that were gat...

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Bibliographic Details
Main Author: Van Zyl, H.J.D. (Hendrik Jacobus Dion)
Other Authors: Puth, Gustav
Published: University of Pretoria 2013
Subjects:
Segmentation
Business sophistication
Commercial farming
Index construction
UCTD
Online Access:http://hdl.handle.net/2263/24258
Van Zyl, HJD 2012, Constructing a sophistication index as a method of market segmentation of commercial farming businesses in South Africa, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/24258>
http://upetd.up.ac.za/thesis/available/etd-04302013-082941/

Internet

http://hdl.handle.net/2263/24258
Van Zyl, HJD 2012, Constructing a sophistication index as a method of market segmentation of commercial farming businesses in South Africa, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/24258>
http://upetd.up.ac.za/thesis/available/etd-04302013-082941/

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