How to best serve the rural and small town middle class market in South Africa
This is an exploratory study with a purpose to gain an understanding of the middle class that is not situated in the cities in South Africa, whether this middle is served adequately in their areas. A population of middle class consumer who reside in the rural and small towns of South Africa and thos...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/24248 Khumalo, FN 2010, How to best serve the rural and small town middle class market in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24248 > http://upetd.up.ac.za/thesis/available/etd-04302011-215648/ |