How to best serve the rural and small town middle class market in South Africa

How to best serve the rural and small town middle class market in South Africa

This is an exploratory study with a purpose to gain an understanding of the middle class that is not situated in the cities in South Africa, whether this middle is served adequately in their areas. A population of middle class consumer who reside in the rural and small towns of South Africa and thos...

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Bibliographic Details
Main Author: Khumalo, Funeka Nomasundu
Other Authors: Chipp, Kerry
Published: University of Pretoria 2013
Subjects:
UCTD
Aspirational buying
Seasonal market
Middle class
Rural areas
Small towns
Online Access:http://hdl.handle.net/2263/24248
Khumalo, FN 2010, How to best serve the rural and small town middle class market in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24248 >
http://upetd.up.ac.za/thesis/available/etd-04302011-215648/

Internet

http://hdl.handle.net/2263/24248
Khumalo, FN 2010, How to best serve the rural and small town middle class market in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24248 >
http://upetd.up.ac.za/thesis/available/etd-04302011-215648/

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