Exploring the significance of employer brands in the attraction and retention of talent for South African organisations

Exploring the significance of employer brands in the attraction and retention of talent for South African organisations

Dissertation files not currently available online.A brand is emotional, has a personality, and captures the hearts and minds of its customers. Great brands survive attacks from competitors and market trends because of the strong connections they forge with customers (Kotler&Pfoertsch, 2007). Org...

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Bibliographic Details
Main Author: Kgobe, Fikile Hope
Other Authors: Prof K Hofmeyr
Published: 2013
Subjects:
UCTD
Corporate brand
Employer branding
Employer brands
Online Access:http://hdl.handle.net/2263/24247
Kgobe, FH 2010, Exploring the significance of employer brands in the attraction and retention of talent for South African organisations, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24247 >
http://upetd.up.ac.za/thesis/available/etd-04302011-215018/

Internet

http://hdl.handle.net/2263/24247
Kgobe, FH 2010, Exploring the significance of employer brands in the attraction and retention of talent for South African organisations, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24247 >
http://upetd.up.ac.za/thesis/available/etd-04302011-215018/

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