An exploratory study into the marketing competencies needed for a South African Organization
The objective of this exploratory research is to develop an understanding of those areas of specialisation or competencies required by the marketing divisions of South African corporations. The study further seeks to explore the types of marketing activities organisations prefer to outsource to othe...
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2013
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| Online Access: | http://hdl.handle.net/2263/23878 Kgatle, L 2009, An exploratory study into the marketing competencies needed for a South African organization, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23878 > http://upetd.up.ac.za/thesis/available/etd-04082010-121222/ |