An exploratory study into the marketing competencies needed for a South African Organization

An exploratory study into the marketing competencies needed for a South African Organization

The objective of this exploratory research is to develop an understanding of those areas of specialisation or competencies required by the marketing divisions of South African corporations. The study further seeks to explore the types of marketing activities organisations prefer to outsource to othe...

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Bibliographic Details
Main Author: Kgatle, Lucky
Other Authors: Mr R Machado
Published: 2013
Subjects:
UCTD
Marketing
Competencies
Outsourcing
Online Access:http://hdl.handle.net/2263/23878
Kgatle, L 2009, An exploratory study into the marketing competencies needed for a South African organization, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23878 >
http://upetd.up.ac.za/thesis/available/etd-04082010-121222/

Internet

http://hdl.handle.net/2263/23878
Kgatle, L 2009, An exploratory study into the marketing competencies needed for a South African organization, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23878 >
http://upetd.up.ac.za/thesis/available/etd-04082010-121222/

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