Winners and losers : the evolution of consumer spending mix as emerging markets mature
Selling to emerging consumers is no small challenge, especially when a multinational is unfamiliar with a country’s distinctive consumer terrain. The objective of this research was to inform decision-makers in multinationals and domestic firms seeking investment opportunities to grow volume and marg...
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2013
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| Online Access: | http://hdl.handle.net/2263/23697 Van der Bergh, J 2006, Winners and losers : the evolution of consumer spending mix as emerging markets mature, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23697 > http://upetd.up.ac.za/thesis/available/etd-04012010-140243/ |
Internet
http://hdl.handle.net/2263/23697Van der Bergh, J 2006, Winners and losers : the evolution of consumer spending mix as emerging markets mature, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23697 >
http://upetd.up.ac.za/thesis/available/etd-04012010-140243/