The role of brands in South African black middle class society
This paper presents a study conducted on the role of brands in Black middle class society in South Africa. The study was inspired by the phenomenal growth of Black household consumption observed in recent years in South Africa. Popular media have publicised views that Black middle class consumption...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2263/23489 Sebona, HV 2007, The role of brands in South African black middle class society, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23489 > http://upetd.up.ac.za/thesis/available/etd-03252010-163219/ |