Evaluation of the impact of brand equity on shareholder returns amongst South African companies
The research aimed at broadly exploring whether there is a relationship between brand equity and shareholder returns amongst South African companies. More specifically, the research sought to establish whether there was a correlation between strong brand equity, represented by the Markinor brand rel...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/23422 Madikizela, NC 2007, Evaluation of the impact of brand equity on shareholder returns amongst South African companies, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23422 > http://upetd.up.ac.za/thesis/available/etd-03232010-141630/ |
Internet
http://hdl.handle.net/2263/23422Madikizela, NC 2007, Evaluation of the impact of brand equity on shareholder returns amongst South African companies, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23422 >
http://upetd.up.ac.za/thesis/available/etd-03232010-141630/