The role of branding SME start ups
Brands play an integral role in differentiating one company’s product or service from that of another. Brands are normally associated with big business however, brands are also critically important in small to medium enterprises (SME’s). SME’s play an important role in stimulating economic growth, j...
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2013
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| Online Access: | http://hdl.handle.net/2263/23351 Carvolho, RPG 2007, The role of branding in SME start-ups, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23351 > http://upetd.up.ac.za/thesis/available/etd-03202010-181051/ |