Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired
South African organisations appear to be showing the same trend towards the global crisis – lack of confidence in the marketing discipline. The lack of confidence appears to be motivated by the applicability of marketing theory to marketing practice in order to reflect the new fast changing competit...
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2013
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| Online Access: | http://hdl.handle.net/2263/23344 Barclay, V 2007, Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired?, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23344 > http://upetd.up.ac.za/thesis/available/etd-03202010-172335/ |
Internet
http://hdl.handle.net/2263/23344Barclay, V 2007, Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired?, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23344 >
http://upetd.up.ac.za/thesis/available/etd-03202010-172335/