Corporate reputation management : reconciling identity-image gaps
A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate image. Where they do not align and there are gaps, company directors need to i...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/23270 Tromp, SL 2012, Corporate reputation management : reconciling identity-image gaps, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23270 > http://upetd.up.ac.za/thesis/available/etd-03162013-111745/ |