Corporate reputation management : reconciling identity-image gaps

Corporate reputation management : reconciling identity-image gaps

A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate image. Where they do not align and there are gaps, company directors need to i...

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Bibliographic Details
Main Author: Tromp, Sallyanne Lindsey
Other Authors: Kleyn, Nicola
Published: University of Pretoria 2013
Subjects:
UCTD
Directors
Corporate image
Corporate reputation
Corporate identity
Online Access:http://hdl.handle.net/2263/23270
Tromp, SL 2012, Corporate reputation management : reconciling identity-image gaps, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23270 >
http://upetd.up.ac.za/thesis/available/etd-03162013-111745/

Internet

http://hdl.handle.net/2263/23270
Tromp, SL 2012, Corporate reputation management : reconciling identity-image gaps, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23270 >
http://upetd.up.ac.za/thesis/available/etd-03162013-111745/

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