The relationship between employee perceptions of a corporate brand and employee engagement

The relationship between employee perceptions of a corporate brand and employee engagement

Secondary data defines employee engagement as “a workplace approach designed to ensure that employees are committed to their organisation’s goals and values, motivated to contribute to organisational success and are able at the same time to enhance their own sense of well-being” (Guest, 2009). Corpo...

Full description

Bibliographic Details
Main Author: Mann, Candice Jorde
Other Authors: Hofmeyr, Karl
Published: University of Pretoria 2013
Subjects:
UCTD
Employee engagement
Corporate branding
Online Access:http://hdl.handle.net/2263/23259
Mann, CJ 2012, The relationship between employee perceptions of a corporate brand and employee engagement, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23259 >
http://upetd.up.ac.za/thesis/available/etd-03162013-094556/

Internet

http://hdl.handle.net/2263/23259
Mann, CJ 2012, The relationship between employee perceptions of a corporate brand and employee engagement, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23259 >
http://upetd.up.ac.za/thesis/available/etd-03162013-094556/

Similar Items