The perceived impact of the SA Code of Practice for the marketing of medicines on customer equity in the pharmaceutical industry of South Africa
The SA Code of Practice for the Marketing of Medicines was formulated in an attempt to reduce the cost of medicines, thus ruling out certain marketing practices. This research report investigated what the perceived impact of the Code may be on customer equity in an already volatile industry. Quantit...
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2013
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| Online Access: | http://hdl.handle.net/2263/23241 Rossouw, JH 2008, The perceived impact of the SA Code of Practice for the marketing of medicines on customer equity in the pharmaceutical industry of South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23241 > http://upetd.up.ac.za/thesis/available/etd-03162010-145746/ |
Internet
http://hdl.handle.net/2263/23241Rossouw, JH 2008, The perceived impact of the SA Code of Practice for the marketing of medicines on customer equity in the pharmaceutical industry of South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23241 >
http://upetd.up.ac.za/thesis/available/etd-03162010-145746/