The internet as a medium in the achievement of corporate communication and marketing goals - A descriptive study

The internet as a medium in the achievement of corporate communication and marketing goals - A descriptive study

Since the Internet's introduction into the business world, research on its role in corporate communication strategy has been limited - the focus has been on its role in marketing and electronic commerce. This study aims to provide a theoretical and empirical description of the role of the Inter...

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Bibliographic Details
Main Author: Cilliers, Berdine
Other Authors: Prof A F Grobler
Published: 2013
Subjects:
Internet
Corporate communication
Marketing goals
Information technology
UCTD
Online Access:http://hdl.handle.net/2263/23029
Cilliers, B 2003, The internet as a medium in the achievement of corporate communication and marketing goals - A descriptive study, MCom(Communication dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23029 >
http://upetd.up.ac.za/thesis/available/etd-03092004-134931/

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http://hdl.handle.net/2263/23029
Cilliers, B 2003, The internet as a medium in the achievement of corporate communication and marketing goals - A descriptive study, MCom(Communication dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23029 >
http://upetd.up.ac.za/thesis/available/etd-03092004-134931/

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