The perceptions and understanding of the importance and the use of marketing communications by microenterprises in South Africa
This study examined marketing communications in South African microenterprises. Large organisations normally engaged in marketing activities to support their growth and success. With microenterprises, a type of small business, touted as having a critical role to play in the development of South Afri...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/22774 Mokgoatlheng, S 2012, The perceptions and understanding of the importance and the use of marketing communications by microenterprises in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/22774 > http://upetd.up.ac.za/thesis/available/etd-02232013-163145/ |