The perceptions and understanding of the importance and the use of marketing communications by microenterprises in South Africa

The perceptions and understanding of the importance and the use of marketing communications by microenterprises in South Africa

This study examined marketing communications in South African microenterprises. Large organisations normally engaged in marketing activities to support their growth and success. With microenterprises, a type of small business, touted as having a critical role to play in the development of South Afri...

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Bibliographic Details
Main Author: Mokgoatlheng, Sipho
Other Authors: Sandrock, Judith Norah
Published: University of Pretoria 2013
Subjects:
UCTD
Marketing communications
Micro-entrepreneurs
Microenterprises
Online Access:http://hdl.handle.net/2263/22774
Mokgoatlheng, S 2012, The perceptions and understanding of the importance and the use of marketing communications by microenterprises in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/22774 >
http://upetd.up.ac.za/thesis/available/etd-02232013-163145/

Internet

http://hdl.handle.net/2263/22774
Mokgoatlheng, S 2012, The perceptions and understanding of the importance and the use of marketing communications by microenterprises in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/22774 >
http://upetd.up.ac.za/thesis/available/etd-02232013-163145/

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