Market segmentation and consumer willingness to pay for high fibre products : the case of Johannesburg and the surrounding areas, South Africa

Functional foods constitute a growing focus for research, product development and consumer interest in recent years. This study investigated the factors that affect willingness to pay for high fibre food on the market as well as respondents’ attitude towards the purchase of these products. The re...

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Bibliographic Details
Main Author: Chabikuli, Nsengiyumva
Other Authors: Anim, F.D.K. (Prof.)
Language:en
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10500/5672